The IDBM Industry Project Course is a seven-month journey of collaboration, exploration, and innovation, where students addressing real-world challenges in collaboration with our industry partners. This year, we’re inviting you to follow 10 different stories as our teams move through different stages of their project journeys. Our IDBM industry project with Raisio focused on cardiovascular health and ecosystem strategy. From the beginning, the topic felt important but also di

Rochelle I’m Rochelle Claire Toscano, with a background in design. I hold a Bachelor of Design from Aalto University, where I also completed a custom minor in Creative Marketing and Management. My passions lie in project management and service design. Outside of academics, I’m deeply interested in visual communication design, fashion, branding, and martial arts. I currently work as the IDBM ARTS Thesis Experience Coordinator at Aalto. I chose the IDBM program because it bring

“It has been over 10 years since I was a student. It almost feels too long ago ,” I found myself pondering. Yet, there I was, returning back to school to gain my master’s degree. And, to be fair, studying at the IDBM program felt the most logical step to reach my next goals as a designer. This is my story of how I became a student again. Never say never Activpet was my first major design update to reach the market created for Portuguese retail. Developed in 2014 while working