“It has been over 10 years since I was a student. It almost feels too long ago ,” I found myself pondering. Yet, there I was, returning back to school to gain my master’s degree. And, to be fair, studying at the IDBM program felt the most logical step to reach my next goals as a designer. This is my story of how I became a student again. Never say never Activpet was my first major design update to reach the market created for Portuguese retail. Developed in 2014 while working

It was Saturday, December 11th, 2024. During the annual IDBM Holiday Dinner, a seemingly innocent remark floated across the table, that the upcoming year would mark the 30th anniversary of IDBM. A few nods, some “Wow, really?” moments and then someone casually asked, “Hey, should we organize a gala to celebrate?” And just like that, one semi-joke, a few glasses of wine, and several enthusiastic yeses later, a party committee was born. A group chat soon followed, marking the o

The IDBM Industry Project Course is a seven-month journey of collaboration, exploration, and innovation, where students addressing...