Packaging Value Cycle – PTR

 
 
 

About

The Association of Packaging Technology and Research (PTR) aims to expand the knowledge of packaging through research, helping actors in the Finnish packaging industry to increase the value of their offerings.

 
 

Client

 

Pakkausteknologia - PTR ry (the Association of Packaging Technology and Research) is a non-profit organisation co-ordinating packaging research in Finland.

 
 

Brief

As part of PTR’s Valuepack Project, our objective was to develop a structured approach to evaluate and communicate the business value of packaging.

Process

Case company packaging assessment
To test the outcome of our project, we evaluated top-secret packaging developments from five case companies.

Workshops
Along the way, we hosted two workshops with various industry professionals who helped make sure we were on the right track.

Field studies
USA and Japan

 
 

Outcome

Packaging creation can be a fragmented process. Designers love to dream big, but at times their creations aren’t technically feasible, and manufacturers sometimes miss the mark on consumer preferences. That is why we set out to build a common understanding amongst packaging stakeholders, allowing them to adopt a more effective working process. Our Packaging Value Cycle framework has been well received by industry professionals. It is intended to allow businesses to make sound packaging investments that elevate their brands, and we hope that it helps creative packaging designs come to life!

Team

  • Rikhard Hormia
  • Ida Jokinen
  • Siddharth Jayaprakash
  • Yaping Chen
  • Maria Kuusisto
  • Leo Josephy
  • Vishnu Shreenath
  • Maria Helander