Toyota’s vision is to lead the way to the future of mobility. The company values sustainability and innovation. We are working for Kansei Design Department, which is a part of Toyota Europe’s R&D organization.
Toyota is the world’s biggest carmaker by volume. It is one of the world’s most valuable brands.
“How to create shared experiences between generations by building together?”
Testing & Validating
Workshop with Kids
Brainstorming & Ideas: 200 ideas
Brussels workshop: 10 concepts
Workshop outcome: 3 concept options
Developing concept: 60 activity ideas
Final outcome: 1 concept
Emmi (BIZ minor), Karoliina (DES major), Krisjanis (ENG major), Mikko (DES major) & Philip (DES minor)