Creative Garage – Toyota

 

About

Toyota’s vision is to lead the way to the future of mobility. The company values sustainability and innovation. We are working for Kansei Design Department, which is a part of Toyota Europe’s R&D organization.

Client

Toyota is the world’s biggest carmaker by volume. It is one of the world’s most valuable brands.

Brief

“How to create shared experiences between generations by building together?”

Process

Project steps

  • Brief

  • Desk Research

  • Ideation

  • Field Research

  • Concept Development

  • Expert Interviews

  • Testing & Validating

  • Workshop with Kids

  • Final concept

 

Methods

  • Ideation

  • Customer touchpoints

  • Mood boards

  • Immersion

  • Visualisation

  • Storytelling

  • Co-creation

  • Experience Path

  • Personas

  • Brainstorming

 

Brainstorming & Ideas: 200 ideas

Brussels workshop: 10 concepts

Workshop outcome: 3 concept options

Developing concept: 60 activity ideas

Final outcome: 1 concept

Outcome

Confidential

TEAM

Emmi (BIZ minor), Karoliina (DES major), Krisjanis (ENG major), Mikko (DES major) & Philip (DES minor)